5 claims about sales
Systematic sales management
I have noticed that many people have an ad hoc approach to sales, managing them by instinct or hunches. Sometimes that is needed, but for the most part sales call for systematic and specialist work. In my experience, a sales strategy guided by the company’s strategy sets the course for sales that management wants. Carefully thought out and systematic processes enhance operational efficiency and ensure it is easy for a customer to buy. Processes enable the whole organisation to work in harmony, which in turn ensures customer satisfaction and a high customer retention rate.
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